TitleHello, I’m Alejandro Abeyta, UX/UI Designer and Front-end Developer Based in San Francisco.

Dafiti New App

Our objective alongside Work&Co was to create a new experience for the new Dafiti app, elevating the brand’s repositioning in Latin America.

Discovery & Conceptualization

We map the needs and opportunities of the brand and business, taking these findings as a basis for defining the experience framework, planning its development and validating a new concept with users.

Detailed design

Starting from the concept, we detail and document the main flows, screens and components necessary for development, testing critical aspects of the user experience.

Design & handover

During the first few development sprints, we worked together on a working library of components to streamline front-end efforts and ensure the quality of the new app’s key interactions.

Bilhete Único

Even when we’re have more experience as designers we must always be constantly evolving. So in my free time I like to create new product proposals that I use regularly.

This case study was intended to review the journey from the official app of the public bus service cards of São Paulo city.

The idea was to rethink and redesign the sign up flow and also how clients adds new credits in their cards, creating a journey focused on usability and improving the user experience.

Ben Visa Vale

Ben is a startup company, part of the Santander Group created to bring something new to the boring Brazilian benefits and meal services.

With people choices as our central point, we create an ecosystem that works to empower the users and to give them the opportunity to choose when and in what way they can spend their benefits.

In the other side we’ll work to increase our relationship with the sell side of this market. The establishments had to see Ben as their partner and an important part of business, not only a cash receiver.

With the agile process in mind we’ve worked trying do delivery new methods to improve our relationship and the way our clients see our products.

Ensina by FS

Ensina by FS is a mobile application based on-line teaching platform.

With this, the user can learn at his own pace, choosing the category that he likes most. Watching videos and perform the corresponding exercises whenever and wherever he can.

Eu Pedalo App

Proposal for an mobile app with tips, info and also all biking lanes available in São Paulo, giving the opportunity for the user to create their preferred routes and also measure the distances and the elapsed time.